UX Research

User Discovery

Whiteboard AI is an innovative solution designed to become a top-of-mind product that uses AI to help business consultants create visual documents more efficiently with the use of AI canvas.

Identify major users of the Whiteboard AI product, a clear picture of the user's expectations, and how they're likely to use the product. Through this research, we aim to provide insights into products' successful development, launch, and adoption, creating lasting value for stakeholders.

Usability Study

Calombo is a social habits-tracking app designed to foster personal growth and well-being through structured habit formation and supportive community interaction.

The primary usability challenge for Calombo is ensuring the app's core features are intuitive and engaging enough to encourage continued use.

How do international students learn English when they are in an English-speaking country (USA)?

Initially, we wanted to learn how AI can support the language learning journey. After extensive netnography research we discovered that international students primarily prefer to learn English through interactions with local people. We got intrigued by the cultural dimension of English language acquisition.